The Brief – Melting the Ice, Shaping the Project

Trade Shows: A Chance to Stand Out

Trade shows are an incredible opportunity – you meet hundreds of potential clients, strengthen your brand, and showcase innovations. But there’s one condition: you must stand out. Your booth is your business card, the space that decides in seconds whether someone approaches or walks by.

We know how to make your exhibition stand not only attractive but effective. That’s why before designing, we always ask clients to fill out a detailed brief. This set of questions helps us fully understand your needs, goals, and expectations. The result? A booth that is never random – but a carefully tailored business tool.

Why Is the Brief So Important?

Think of your booth like a tailored suit. Only by knowing your brand, industry, and event can we deliver a solution that fits perfectly. A brief helps:

• Define your goals – lead generation, product launch, or brand prestige.
• Identify booth functions – product display, B2B meeting area, multimedia zone, or even a coffee corner.
• Match the design style – minimalist, modern, industrial, or vibrant with greenery and media.
• Plan logistics – schedules, transport, utilities, and documentation.

Our Process

• Conversation & Brief – we discuss your goals, inspirations, and requirements, then advise the best solutions.
• Concept Design – we prepare 3D visualizations so you can preview your booth in advance.
• Turnkey Execution – we handle construction, equipment, and installation – along with formalities and technical details.
• On-site Support – we assist with transport, setup, and efficient dismantling after the show.

What Do You Gain?

• Professional brand image – your company will instantly be associated with quality and reliability.
• Comfort at the trade show – a functional, ergonomic space for your team and visitors.
• Peace of mind – we handle documentation, permits, and coordination.
• Flexibility – whether you need a one-time solution or a reusable booth, we’ll tailor it to your budget.

Each booth we design tells a story – your brand’s story. We want visitors to remember you not just for your products, but for the atmosphere and aesthetics we create together.

The First Step Is Simple

Answer the BRIEF questions – we’ll take care of everything else. From concept to design to full-service execution, we’ll make sure your booth becomes a true showcase of your brand.