UTAL

The exhibition stand for UTAL License Plate Solutions, presented at Intertraffic Amsterdam, was designed on a 100 m² area and featured a modern, open architectural concept. The central element of the space was a tall red structure with a large presentation screen that attracted visitors’ attention from across the exhibition hall. Above the stand, a distinctive suspended frame with the company’s logo ensured strong brand visibility from multiple directions.

The space was divided into four functional zones that showcased different aspects of the company’s activities. One of them served as a demonstration area where visitors could see solutions related to license plate personalization and production equipment. This zone also featured a characteristic flex screen displaying dynamic visual content.

Another area was dedicated to business meetings in a more open format, with high tables for short conversations. Next to it, a comfortable lounge space with a green wall and seating created a setting for longer discussions with partners and clients. The fourth zone focused on product presentation, including examples of license plates displayed in an elegant showcase.

A practical back-of-house area completed the layout. Overall, the design combined modern technology, strong brand identity, and a clear functional layout, making the stand both visually striking and practical during the exhibition.