UTAL

The booth’s appearance is highly dynamic and its scale impressive, underscoring UTAL’s leading position in the industry. The tallest wall, featuring a large video wall, was positioned at an angle to the XY axis in accordance with trade fair regulations on maximum wall width. This arrangement opens the booth toward a key communication route within the hall. A canopy over the reception area defines the main entrance and gives the space a cohesive structure.

Behind the red wall, at the center of the booth, is a private meeting room. To the right, a meeting zone with a comfortable bench, tables, and flexible seating arrangements offers a relaxed atmosphere, while the lowered ceiling ensures privacy. The green wall with an illuminated logo creates an intimate ambiance and serves as an attractive photo backdrop. To the left of the red wall lies the product display area with an additional screen, while LED floor lines visually connect the machines on display.

At the rear, a corridor connects the meeting room with the product and discussion areas, ensuring smooth circulation throughout. Each section is carefully designed and well integrated, resulting in a functional, comfortable, and visually striking space for presentations and business meetings.