BaByliss

The exhibition stand designed for the LOOK and beautyVISION 2026 in Poznań for the BaBylissPRO brand takes the form of a modern, open-plan modular structure with an approximate area of 25 m². This type of construction allows for flexible configuration of elements and efficient assembly. The composition is based on a lightweight truss framework, which defines the stand boundaries and integrates lighting, emphasizing its professional trade fair character.

The dominant color scheme—white, black, and red accents—directly reflects the brand’s visual identity and ensures strong visibility within the exhibition hall. The stand remains open on all sides, encouraging a natural flow of visitors and enhancing accessibility to the display.

Functionally, the stand is divided into two main zones: a sales area and a demonstration area. The front section features modular counters and display shelving, enabling direct customer interaction and effective presentation of a wide product range. The demonstration zone is clearly highlighted through the use of large-scale visual graphics and a raised platform equipped with professional hairstyling stations, where live demonstrations take place.

The entire setup is complemented by precise spotlighting, designed to accentuate both the products and the work of stylists. By combining these functions, the stand successfully integrates retail with brand experience, meeting the needs of both individual customers and beauty industry professionals.