GRUPO BIMBO

The 81 m² exhibition stand, presented at the ISM trade fair in Cologne, stands out with a modern yet warm design inspired by natural materials. Wooden elements, vertical slats, and decorative wheat sheaves dominate the space, emphasizing the bakery heritage of Grupo Bimbo’s brands. The central feature of the stand is a clearly marked structure with the Grupo Bimbo logo, visible from all sides of the exhibition hall.

The booth is divided into distinct brand zones, making it easy for visitors to navigate. The bold purple Takis area contrasts with the more subdued, artisanal aesthetic of the bakery section. Glass display cases allow for an attractive product presentation and support tasting activities. The overall concept is complemented by dedicated areas for business meetings, furnished with high tables and seating.

Altogether, the booth forms a cohesive, welcoming, and highly visible concept that effectively attracts trade fair visitors.